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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A) B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
B) B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
C) B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
D) B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

2. LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A) Automation rules with attended webinar and remove action
B) Automation Rule with blank critera and add action &
C) Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
D) Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
E) Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action

3. LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

A) Run completion Action on form Request a demo with action assign to user
B) Run completion Action on form Request a demo with action notify Admin
C) Run an automation rule to assign based on the Request demom Submission & prospect status field
D) Export the submission report & Import

4. What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A) Dynamic Content
B) User Signatures
C) Email Templates
D) Social Posts
E) User Notifications

5. It is possible for prospect to have less than 0 score

A) False
B) True

Solutions: