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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A) Honor opt-out requests promptly
B) Don't use false or misleading header information
C) Identify the message as an ad
D) Tell recipients where you're located
E) Don't use deceptive subject lines
F) Monitor what others are doing on your behalf
G) Tell recipients how to opt out of receiving future email from you

2. There is Custom Field Type in Marketing Cloud Account Engagement called Email

A) False
B) True

3. How many Scoring Categories is it possible to create

A) 25
B) 100
C) 50
D) 15

4. The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A) Form Report: Submissions
B) Form Report: Impressions
C) Lifecycle Report: New Prospects Created
D) Form Report: Conversions

5. LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A) Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
B) Create new content for the paid search ads that direct to the home page.
C) Place additional navigation on the LenoxSoft home page.
D) Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

Solutions: