[2023] Use Valid New Marketing-Cloud-Personalization Test Notes & Marketing-Cloud-Personalization Valid Exam Guide
Marketing-Cloud-Personalization Actual Questions Answers PDF 100% Cover Real Exam Questions
NEW QUESTION # 65
Which two items can be included in the total engagement score calculation?
- A. Identity merge date
- B. Visits
- C. Actions
- D. Time of Day
Answer: B,C
NEW QUESTION # 66
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
Answer:
Explanation:
Immediate
NEW QUESTION # 67
What is a rule criteria that you can use in the segment creation process?
- A. Dimensions
- B. Social Mentions
- C. Actions
- D. Email Click Throughs
Answer: C
NEW QUESTION # 68
Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?
- A. Promotions
- B. Einstein Recipes
- C. Catalog Items
- D. Einstein Decisions
Answer: B,C
NEW QUESTION # 69
What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?
- A. Variation
- B. Booster
- C. Ingredient
- D. Exclusion
Answer: B
NEW QUESTION # 70
Which scenario is a valid interaction studio use case?
- A. Recommendations in email which are personalized at open time
- B. Behavioural targeting with 3rd party audience data
- C. Machine learning driven insights within a customer database
- D. Recommendations in email which are personalised at send time
Answer: A
NEW QUESTION # 71
How does interaction studio deliver technical value to marketers? [Check]
- A. By providing a cloud-based application designed to help salespeople sell smarter and faster
- B. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
- C. By providing a platform to manage, schedule, create and monitor content
- D. By listening to customer signals, understanding customer intent, and acting accordingly
Answer: D
NEW QUESTION # 72
How does a marketer perform an A/B test in Web Campaigns?
- A. Create multiple events
- B. Create multiple web campaigns
- C. Create multiple experiences
- D. Create multiple web templates
Answer: C
NEW QUESTION # 73
A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?
- A. Co-Browse
- B. Co-Buy
- C. Similar Items
- D. Trending
Answer: B
NEW QUESTION # 74
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
- A. Templates
- B. Campaigns
- C. Audiences
- D. Recipes
Answer: B
NEW QUESTION # 75
How many total global goals and filters can you define for your dataset in IS?
- A. 25 filers and 25 goals
- B. 300 total between filters and goals
- C. Unlimited
- D. 64 total for both filters and goals
Answer: D
NEW QUESTION # 76
What are the three types of mobile campaigns a business user can create in IS?
- A. SMS Text Message
- B. In-App Notification
- C. Push Message
- D. Browser Notification
- E. JSON Data A
Answer: B,C
NEW QUESTION # 77
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?
- A. Rule based testing
- B. Time based testing
- C. A/B testing
- D. Variation testing
Answer: A
NEW QUESTION # 78
What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
- A. Dimensions
- B. Catalog
- C. Channel
- D. Directory
Answer: A
NEW QUESTION # 79
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
- A. Use a segment to setup a filter, then use the filter in campaign statistics
- B. Use engagement compare functionality to see the differences in key metrics and behaviours
- C. Use a segment to set a global goal
- D. Use a segment to specify certain actions, which can be set as the goal for a campaign
Answer: A
NEW QUESTION # 80
When using B2B Detect, which two options are valid account origins?
- A. IP address
- B. Time of day
- C. Account Domain
- D. Customer date of birth
Answer: A,C
NEW QUESTION # 81
What are two types that real time interaction management helps marketers to personalize the customer
- A. Next best Action
- B. Data Storage
- C. Orchestration
- D. Data Aggregation
Answer: A,C
NEW QUESTION # 82
What are IS machine learning powered algorithms called?
- A. Machine Learning Tools
- B. Data Science Workbends
- C. Einstein Recipe
- D. Einstein Decisions
Answer: C
NEW QUESTION # 83
The sitemap provides the functionality that enables IS to identify which three items?
- A. Templates
- B. campaign
- C. Page types
- D. attributes
- E. content zones
Answer: C,D,E
NEW QUESTION # 84
What three components are defined by the developer in the Sitemap?
- A. Promotions
- B. Content Zones
- C. Campaigns
- D. Page Types
- E. Events
Answer: B,D,E
NEW QUESTION # 85
ETL feeds must follow explicit specifications and require which type of file format?
- A. Binary
- B. JSON
- C. CSV
- D. Text
Answer: C
NEW QUESTION # 86
The Sitemap is implemented to manage which channel solution?
- A. Mobile
- B. Server-side
- C. Web
- D. Email
Answer: C
NEW QUESTION # 87
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