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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Configuration | 12% | - Mobile Studio configuration and troubleshooting - Account hierarchy design and management - Sender Authentication Package implementation - Reply Mail Management setup and resolution |
| Topic 2: Discovery and Architecture | 16% | - Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design |
| Topic 3: Messaging | 11% | - Deliverability and compliance management - Cross-channel messaging strategy - Personalized content design and delivery |
| Topic 4: Integration | 20% | - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation |
| Topic 5: Automation | 20% | - Journey Builder flow design - Automation type and activity selection - Automation Studio workflow implementation |
| Topic 6: Data Modeling and Management | 21% | - Contact identity and data governance - Reporting, data views, and tracking extracts - Data object selection and relationship definition |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their Brazil, Mexico, and Chilean subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code implementation?
- A. Do they need to have independent reporting on SMS sends by country?
- B. Do they need to support different From Names by country?
- C. Do they need to support inbound messages in each country?
- D. Do they need to support UTF-8 characters in their SMS?
Correct Answer: C 🗳️
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Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a Campaign Member to a Loyalty Members ' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Create a scheduled Automation with a Query Activity and a Send Email Activity.
- B. Use Content Builder Send Flow to send the email to the Salesforce Campaign.
- C. Create an import definition for a Salesforce Campaign.
- D. Create a Journey with a Salesforce Campaign entry source and an Email Activity.
Correct Answer: D 🗳️
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Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today ' s email was sent using Marketing Cloud Connect (MCC), though last week ' s was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User- Initiated Send through an automation.
What could be the reason the customer received the email through MCC?
- A. The previous send used Email Address as a Subscriber Key.
- B. The previous send ' s user needed to have edit permissions in Salesforce.
- C. The Email Opt Out field needs to be added to the Contact Page Layout.
- D. Email Opt Out is only updated if the send originates in Salesforce.
Correct Answer: A 🗳️
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Northern Trail Outfitters ' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes could be made to avoid any disruption of functionality?
- A. Manually remove existing user mappings, attribute mappings, and tracking subscriptions.
- B. Update query activities that reference the new synchronized data extensions.
- C. Rename and delete sandbox synchronized data extensions before connecting.
- D. Configure Multi-Org settings to account for two production instances in Setup.
Correct Answer: A 🗳️
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Northern Trail Outfitters has several business units (BUs) used to segment geopolitical regions. Each BU uses business data like Product & Support information that is consistent across all regions.
What ' s the most efficient way to configure or ingest their data?
- A. Use CustomObjectData API to synchronize data across regions.
- B. Create regional specific copies of the required data in each BU for faster email sends.
- C. Import common data into Shared data extensions from the top-level BU.
- D. Provision Data Manager Roles so users can see all of the data across all BUS.
Correct Answer: C 🗳️
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