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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. An email campaign targets customers who purchased within the last 90 days but excludes anyone currently participating in a retention journey. Which design minimizes maintenance as new retention journeys are added?

A) Create separate exclusion filters for every journey.
B) Export active journey participants every morning.
C) Maintain a centralized suppression audience updated automatically from active retention journeys.
D) Build independent suppression Data Extensions for every campaign.

2. Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately
200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time. What solution should they use?

A) Automation Studio
B) Automation Studio and Interaction Builder
C) Automation Studio and Journey Builder
D) Journey Builder

3. Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder. Which field name should be included in the report in addition to email address?

A) CampaignMember ID
B) External ID
C) Individual ID
D) Contact ID

4. Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called
"Contact Me." How should they set this up?

A) Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
B) Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
C) Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard.
D) Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.

5. An organization wants transactional password reset emails to be delivered immediately, even during large marketing campaigns involving millions of promotional emails. Which recommendation should the consultant make?

A) Configure transactional messaging separately from bulk marketing sends.
B) Place transactional and marketing sends in the same Send Classification.
C) Schedule password reset emails every fifteen minutes.
D) Deliver transactional emails through Journey Builder batch schedules.

Solutions: