Quickly and Easily Pass Facebook Exam with 410-101 real Dumps Updated on Mar-2024 [Q27-Q52]

Quickly and Easily Pass Facebook Exam with 410-101 real Dumps Updated on Mar-2024

Realistic 410-101 Dumps Questions To Gain Brilliant Result

Facebook 410-101 Certification Exam is designed to test a candidate's knowledge of Facebook's advertising platform, specifically the skills needed to create, manage, and optimize ad campaigns. 410-101 exam covers topics such as campaign setup, targeting, bidding, ad formats, measurement, and optimization. By taking and passing the exam, candidates demonstrate their proficiency in using Facebook's advertising tools and their ability to create effective ad campaigns.

Becoming a Facebook Certified media buying professional can provide numerous benefits for professionals in the advertising industry. It can enhance career opportunities, increase credibility and earning potential, and demonstrate a commitment to staying up-to-date with the latest trends and technologies in the field. The Facebook 410-101 exam is a great way for media buying professionals to demonstrate their expertise and take their careers to the next level.

 

NEW QUESTION # 27
What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.

• A. Reach Outcomes
• B. Impact Outcomes
• C. Sales Outcomes
• D. Audience Outcomes
• E. Brand Outcomes

Answer: C,D,E

Explanation:
Explanation
Facebook summarizes the impact of its campaigns into three main buckets:
Audience Outcomes
* How many people did your ad reach? How frequently?
* Did the ads reach the right people/audience?
* Did the ads reach people cross-device?
Brand Outcomes
* Did the ads breakthrough? Are they memorable?
* Did they generate brand awareness?
* Did the ads change the perception of your brand?
Sales Outcomes
* Did the ads drive your business outcomes? Did they contribute to ROI?
* Did the ads results in sales, leads or app installs?

NEW QUESTION # 28
You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.

• A. Has a fixed long 45 days attribution window
• B. Uses the PageView event, so it's available as part of the Facebook pixel base code
• C. Can occur multiple times per link click / view
• D. Uses the ContentView event, so it's available as part of the Facebook pixel base code
• E. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)

Answer: B,E

Explanation:
Explanation
A landing page view:
* Has a fixed short attribution window and is only attributable to a link click (unlike a custom conversion which could be attributed to a click or a view)
* Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
* Uses the PageView event, so it's available as part of the Facebook pixel base code (unlike a custom conversion, which requires you to set up a ViewContent custom event)

NEW QUESTION # 29
You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

• A. Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.
• B. Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.
• C. Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
• D. Your community manager should add the new employee to their personal Facebook profile.

Answer: A

Explanation:
Explanation
Your community manager will not be able to add your new employee.
Keep in mind that "Employee" roles within the Business Manager do not have the right permissions to add new users or partners.

In this case, you are the only person allowed to add the new employee as an advertiser in your Fan Page and Ad Account.

Topic 1, Case Study Consumer Tech Company
A consumer tech company wants to use a 2-part plan to launch a hybrid multi-sport smartwatch that costs
$250 + S&H (shipping and handling) costs.
They want to build brand and product awareness to generate interest among new audiences and spur online sales of the new watch.
The consumer tech company developed a 3 step page where people can add the smartwatch to a cart, go to the checkout page, and go to a confirmation page for an order.
They also created a blog with content relevant for different audiences and hoped that the content would allow them to bring traffic and convert the traffic to online sales.
The smartwatch comes with a mobile application that gets connected to the smartwatch via YouTube.
They are willing to spend $5 on new app installs to promote to people who've bought the mobile watch.
You have a total budget of $15,000 to run the campaign for the next two months.

NEW QUESTION # 30
What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

• A. Messages
• B. Store Visits
• C. Lead Generation
• D. Traffic
• E. Page Likes
• F. App Installs

Answer: B,C,F

Explanation:
Explanation
You can use Target Cost Bid for:
* App Installs
* Lead Generation
* Conversions
* Catalog Sales
* Store Visits
You can use Lowest cost Bid for:
* Brand Awareness
* Reach, Traffic
* Post Engagement
* Page Likes
* Event Responses
* App Installs
* Video View
* Lead Generation
* Messages
* Conversions
* Catalog Sales
* Store Visits

NEW QUESTION # 31
Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

• A. Auction optimized for brand awareness
• B. TRP buying
• C. Auction optimized for video views
• D. Auction optimized for reach
• E. Reach and frequency

Answer: B,E

Explanation:
Explanation
The only two bidding options that allow you to truly predict impression, reach and frequency is the following:
1. Reach and frequency
2. TRP buying
With all of the other options, you cannot predict results. Even when optimizing a reach campaign through the auction, you won't necessarily get the results expected since you are entering the Facebook auction.
Here is a summary graphic to understand which options to use based on the predictability outcome expected:

NEW QUESTION # 32
A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.

• A. Delete all excessive pop-ups in the landing page.
• B. Present offer upfront in your ad copy and creative.
• C. Add a thank you page to the landing page.
• D. Connect the branding in your client's ad with that of the landing page.

Answer: A,B,D

Explanation:
Explanation
Landing page guidelines
Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product/service promoted in your ad, or doesn't fully comply with our Advertising Policies. To create a positive ad experience, please keep the following in mind:
Don't:
* Direct ads to landing pages with minimal original content, low-quality content, or content that is difficult to access.
* Distract from your landing page's original content with excessive embedded or pop up ads.
* Bait people into clicking on ads by using overly cropped ad images or shocking or sexual ad copy.
* Attempt to monetize Facebook ad views. For example, Facebook ads shouldn't link to a destination page that requires people to click through other ads to access the site's content.
* Use low-quality advertisements or shocking or sexualized ad imagery.
Do:
* Present the content up-front, clear, and easily navigable.
* Ensure the content on your landing page is relevant to your ad. Directing people to irrelevant content or an unexpected landing page can create a confusing and negative experience.
* Clearly connect the branding in your ad with that of your landing page.

NEW QUESTION # 33
What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
Choose only ONE best answer.

• A. Conversions
• B. Conversion Costs
• C. Total Conversion Value
• D. Total Purchases

Answer: C

NEW QUESTION # 34
What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.

• A. Use offline events to understand purchases at the retail stores and orders made from the phone.
• B. Use website conversion tracking to see how many people purchases at the store.
• C. Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.
• D. Use offline events from the website, and cross-reference data to measure Facebook's impact.

Answer: A

Explanation:
Explanation
One of the most powerful tools to measure sales at retail stores is to use Facebook offline events. With Offline Conversion Tracking, you can track when transactions occur in a physical business location and other offline channel, after people see or engage with a Facebook ad.
* Use precise timestamps, including minutes and seconds to track multiple purchases.
* Use actual transaction value to see the most accurate event values on a dashboard.
* Use Order ID's or item number to include multiple items within a single transaction.
So the best strategy is to use offline events to better understand how Facebook marketing campaigns affect the retail stores.

NEW QUESTION # 35
What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.

• A. Vertical Insights
• B. Video Insights
• C. Advertising Insights
• D. People Insights
• E. Instagram Insights

Answer: A,C,D

Explanation:
Explanation
People Insights
Takes a look at understanding consumer behavior across generations, locations, devices, and time.Examples of past studies include a look at spring/summer fashion trends on Instagram, shifts in food culture on Facebook, and how people move between mobile and TV.
Advertising Insights
Examines the role of measurement in campaigns, and its influence and value in developing effective marketing.Examples of past studies include how to craft effective stories in your campaigns, how to define your most important metrics, and how streaming services have affected traditional advertising..
Vertical Insights
Analyzes consumer behavior in specific industries, including automotive, consumer packaged goods, entertainment and media, financial services, gaming, retail, technology and connectivity, and travel.Examples of past studies include the growth of auto buyers who prefer mobile shopping experiences, global mobile gaming trends, and examinations of the planning habits of international visitors to China.

NEW QUESTION # 36
What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

• A. POS purchase conversion
• B. Mobile app installs
• C. Third party (Google) link click
• D. Phone call sales conversion
• E. Link Clicks
• F. Outbound links

Answer: C

Explanation:
Explanation
About Actions You Can Measure in Facebook Ads Reporting
An action is activity that happens on your ad (for example, someone watches your video ad) or as a result of your ad (for example, someone views your ad and then downloads an app).
Actions that occur on your ad include link clicks, outbound clicks, post engagement, video views, and more.
Actions that happen as a result of your ad include website conversions, website leads, mobile app installs, mobile app purchases and offline conversions. We attribute these actions to your ad if someone viewed or clicked on your ad within a certain period of time, as defined by your attribution window.

NEW QUESTION # 37
An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

• A. You should stop using the audience where you are spending 20% of the budget.
• B. You should unify both audiences into one, as your ad sets are competing with each other.
• C. You should continue running the ads, as they are working properly.
• D. You should stop spending more money on the audiences where you have spent 80% of the budget.

Answer: B

Explanation:
Explanation
Whenever you have a high overlap between audiences, the best strategy is to unify both audiences.
If you use both audiences under one campaign in two separate ad sets, you are basically competing against yourself.
In other words, you are running two ads to the same audiences, so your costs and performance are not optimal.
Your best approach is to unify audiences and run one ad sets with two different ads.

NEW QUESTION # 38
Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.
You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?
Select all that apply.
Choose ALL answers that apply.

• A. You can use Nielsen's Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.
• B. Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.
• C. You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.
• D. You can do direct response marketing to new audiences.
• E. You are going to be able to reduce your customer's budget as users tend to react more to Facebook than TV ads.

Answer: A,B,C,E

Explanation:
Explanation
Facebook TRP Buying has the following benefits primarily:
* Incremental Target Audience Reached: Measured across 42 US campaigns, when TV and Facebook were combined, advertisers saw a 19% increase in targeted reach versus TV alone. When Millennials were the target audience, incremental reach increased to 37%.
* Efficiency: Across the same 42 campaigns, Facebook impressions were two times more likely to hit their target audience than TV impressions. This means advertisers spent less to reach their target audiences.
* Effectiveness: A study by Nielsen of seven recent campaigns showed that, compared to people who saw TV alone, people exposed to both TV and Facebook demonstrated a 3.2 percentage point increase in ad memorability, 11.5 percentage point increase in brand linkage, and a 22.7 percentage point increase in like-ability linkage.
* Measure Traditional Campaigns: With Facebook TRP buying, advertisers can measure traditional channels with online channels equally through third-party providers.
Facebook currently partnered with Nielsen Digital Ad Ratings in order to verify on-target impressions. Keep in mind that all TV marketing efforts that run in conjunction with Facebook TRP buying ads should be geared towards branding campaigns, not direct response campaigns.

NEW QUESTION # 39
You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.

• A. You can track events and debug your pixel through Facebook's Analytics dashboard
• B. You should check your campaigns to see if they are showing events.
• C. You should install a second pixel and make sure it works properly
• D. You can test your events in the "Events Manager" under your Business Manager
• E. You should install the Facebook Pixel Helper chrome extension to verify your pixel event.

Answer: A,D,E

Explanation:
Explanation
There are three main ways in which you can debug your Facebook pixel:
1. Install the Facebook Pixel Helper chrome extension so you can see if the events are being tracked properly.

2. Go to your "Events Manager" page in your Business Manager and troubleshoot your pixel events

3. Use Facebook Analytics event debugging tool to troubleshoot it.

NEW QUESTION # 40
You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

• A. Run conversion ads to the website for the new product launch to women.
• B. Build a new core/saved audience based on married women who are interested in high-end fashion brands.
• C. Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
• D. You should invest more than 50% of your budget in Los Angeles.

Answer: B,C,D

Explanation:
Explanation
It seems like the majority of the customer database are married women, between ages 25-34, who live in Los Angeles, and like fashion and shopping.
You should use this information as a baseline to build your next core audience.You should also build a similar audience based on this new information on the three cities where the stores are at: Los Angeles, San Francisco, and San Diego.
More than 66% of the customer base is in Los Angeles, so you should definitely allocate more than 50% of your budget to this market. Unless the case said it wanted to grow specific areas, you need to allocate budget according to the data in your analysis.

NEW QUESTION # 41
You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

• A. Change the campaign objective to engagement.
• B. Include Audience Network as additional placement
• C. Change optimization from standard delivery to accelerated delivery.
• D. Add three new images into the ad set
• E. Change the optimization to daily unique reach.

Answer: B,C

NEW QUESTION # 42
You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

• A. Use Facebook SDK to measure conversions.
• B. Use more core audiences to increase results.
• C. Change the bidding type to CPA instead of CPM.
• D. Change audiences to custom audiences.
• E. Add conversion lift tests to measure campaign results.

Answer: A,C,D

Explanation:
Explanation
If you are running campaigns to re-active users who have downloaded a mobile application, the only way to measure results is through Facebook's SDK. The conversion pixel is used for websites.
You want to use CPM for brand awareness campaigns.For direct response campaigns, you want to use CPA or optimize for conversions, as you are interested in getting people to use the app.
You also want to market users who HAVE downloaded the app. To build this audience, you need a custom audience. Core audiences are for reaching out to new markets.

NEW QUESTION # 43
You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.

• A. You should switch your campaign objective from post interaction to brand awareness.
• B. You should increase the budget from ad #5
• C. You should decrease your budget to $3,000
• D. You should switch the budget from ad #4 to ad #2.
• E. You turn off Ad #1
• F. You should use budget optimization for your campaign.
• G. You should delete all ad sets and have leave just one.

Answer: A,E,F,G

NEW QUESTION # 44
You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

• A. You can go into the ad-set and just change the audience.
• B. You need to build a new ad-set with the different audience.
• C. You need to cancel current ad set and launch a new ad set with the fix.

Answer: C

Explanation:
Explanation
Reach and frequency campaigns have a grace period of 6 hours. After that time, you will have to create a new one and re-launch it as Facebook can't keep your fixed price.

NEW QUESTION # 45
Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

• A. You should first do a custom audience with the database, and then, a similar audience optimized for reach.
• B. You should first do a custom audience with the database, and then, a similar audience optimized for similarity.
• C. You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.
• D. You should first, do a custom audience with the database, and a similar audience optimized for similarity.
  Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.

Answer: D

Explanation:
Explanation
The first audience you need to build is the custom audience with the customer database. This audience will allow you to reach out to existing customers and run campaigns to the website.
The second audience you need to build is a similar audience with the customer database. Since you have a
20,000 baseline, you should be able to build a really good similar audience optimized for similarity.
Keep in mind that you are looking for quality over quantity in this particular case. You should select a 1% audience size.
* Choose an audience size close to 1 to optimize for similarity. Your Lookalike Audience will likely be small, with a high resemblance to your seed.
* Choose an audience size close to 10 to optimize for reach. Your Lookalike Audience will be larger,
* but less similar to your seed.

There is a third, very important, step that still needs to be done. You need to use the similar audience you've just built and then re-segment that for the 10-mile radius.
This new saved/core audience based on a similar audience should be your best option for reaching out to new potential customers.

NEW QUESTION # 46
You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

• A. Page moderator
• B. Page admin
• C. Page editor
• D. Jobs manager
• E. Page moderator

Answer: C

NEW QUESTION # 47
Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

• A. Comments
• B. Account Kit
• C. Facebook Login
• D. Stories
• E. Facebook Analytics for Apps

Answer: B,C,D,E

Explanation:
Explanation
Here is a full list of SDK tools you can use on mobile apps:

NEW QUESTION # 48
Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

• A. Shorten the video length to 15 seconds in order to run both placements.
• B. Shorten the video length to 20 seconds in order to run on both placements.
• C. Select video views objective in order to run on both placements.
• D. Make sure video has sound
• E. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
• F. Select reach objective to optimize delivery.

Answer: A,C,D,E

Explanation:
Explanation
Additional explanation info and readings
In-stream video ads are:
* Mid-roll on Facebook and pre or mid-roll on Audience Network.
* Automatically sound-on when the viewer is already watching with the sound on.
* 5-15 seconds in duration on Facebook and up to 120 seconds in Audience Network.
* Non-skippable, resulting in high completion rates.
* Available for the Video Views, Brand Awareness, Reach, and Post Engagement ad objectives.
* Available as a separate, standalone placement or can be delivered along with other placements, like Facebook Feeds and Instant Articles.
* Supportive of all targeting options.
Facebook in-stream
* Video length: 5-15 seconds
* Objective: Video views, reach, brand awareness or post engagement
* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream
* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
* Objectives when using automatic placements: Video views, reach, brand awareness, post engagement, conversions, traffic, app installs, catalog sales when using automatic placements
* Objective when using on its own or with Facebook in-stream video: Video views
* Aspect ratio: Square (1:1) or landscape (16:9). Note: landscape is recommended for best delivery Facebook and Audience Network in-stream together
* Video length: 5-15 seconds
* Objective: Video views
* Aspect ratio: Square (1:1) or landscape (16:9). : landscape is recommended for best delivery If you choose to use automatic placements, you can choose any of the following objectives:
* Video views
* Reach
* Brand awareness
* Post engagement
Brand Safety
Advertisers can block the following categories:
* Dating
* Debated social issues
* Gambling
* Mature
* Tragedy and conflict
Key takeaways
* In-stream videos can help you boost your brand with longer video views.
* New campaigns using Automatic Placements with the Video views, Brand awareness, Reach, or Engagement (Post) objectives will include in-stream.
* To add in-stream videos to existing campaigns, use "Edit Placements" and ensure the in-stream video boxes are checked (under Facebook and Audience Network).
* Advertisers have the option to select in-stream video as a standalone placement for Feed or for Audience Network, or they can optimize across all available placements.
* Pre-campaign transparency, category blocking, block lists, and placement controls can all help
* advertisers ensure brand safety.
* In ads reporting, advertisers can see performance for video ads delivering in-stream separately from other placements..

NEW QUESTION # 49
What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

• A. Capture attention quickly in the first 3 seconds of video
• B. Make sure message is easy to understand with sound off
• C. Make long videos
• D. The video needs to have a lot of text to convey the right message
• E. The product being featured should be featured for the majority of 30 seconds of ad
• F. Be open to experiment, test and make changes to your videos

Answer: A,B,E,F

Explanation:
Explanation
In light of new test results-in combination with new research from Facebook IQ on designing effective video ads for the mobile feed- Facebook has made some updates to its mobile video creative considerations.
Facebook has added a new tip on framing and revised their suggestion on experimentation to encourage advertisers to play more as they explore storytelling through video in mobile feed.
Here are other updated video creative considerations:
* Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest.
* Design for sound off. Since most video ads in mobile feed are viewed without sound, it's important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence.
* Frame your visual story. Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.
* Play more. There's no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.

NEW QUESTION # 50
How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

• A. Facebook won't spend more than 25% of your campaign lifetime budget
• B. Facebook won't spend more than 25% of your daily budget on a given day
• C. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
• D. Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
• E. Facebook won't spend more than 125% of your account limit

Answer: B,C

Explanation:
* Budgets are set at the ad set or campaign level and their spend may be paced or accelerated by the delivery system. Once you've spent a lifetime budget, delivery/spending stops for that ad set or campaign.
* Daily budgets are averages and ongoing, but ultimately we won't spend more than 125% of your daily budget on a given day or more than 7 times your daily budget over a calendar week (Sunday to Saturday).

NEW QUESTION # 51
Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.

• A. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
• B. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
• C. The community manager should select the boosted post, change the image and re-launch the campaign.
• D. The community manager needs to post a new image and create a new campaign with a $20 budget.

Answer: B

Explanation:
Explanation
You are not able to make changes to a post (title, text or image) if you have boosted the post or invested money.
In this case, you will have to hide the other post and re-publish the new one with the corrections.You should promote the post under the same ad set from the previous campaign. This will allow you not to modify anything at the ad set level and only deactivate one ad and activate the new one.

NEW QUESTION # 52
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