Marketing-Cloud-Advanced-Cross-Channel Dumps are Available for Instant Access [2024]
Practice with these Marketing-Cloud-Advanced-Cross-Channel dumps Certification Sample Questions
NEW QUESTION # 16
How frequently does Einstein Engagement Scoring updates to email?
- A. Mobile Weekly
- B. Email daily
- C. Model Monthly
Answer: A
NEW QUESTION # 17
What is true for behavioral triggers. Multiple select.
- A. need collect tracking code
- B. they cannot be modified
- C. need catalog data
Answer: A,C
Explanation:
Behavioral triggers in Salesforce Marketing Cloud are used to respond to specific customer behaviors by sending automated messages based on actions taken by users. For these triggers to function correctly, they:
* B. Need collect tracking code: This is necessary to track user behaviors on websites or in apps, which then inform the behavioral triggers.
* C. Need catalog data: This information is essential to personalize the messages based on the specific items or services that the customer interacted with, enabling more targeted and relevant communications.
NEW QUESTION # 18
Difference between inbox message and in app message.
- A. Inbox message is displayed once but in app message is displayed repeatedly
- B. Inbox message is displayed and stored in device in app message is displayed only 1 time
- C. Inbox messages can be used only in los whereas in app message can also be used in android
Answer: B
Explanation:
The primary difference between inbox messages and in-app messages in mobile marketing involves how they are stored and displayed:
* A: Inbox message is displayed and stored in device, in-app message is displayed only 1 time. Inbox messages are saved within the app's message center or inbox and can be accessed multiple times. In contrast, in-app messages appear only once during the app usage session and are not stored for future viewing.
NEW QUESTION # 19
Where to create topic profiles in command center?
- A. command center
- B. social automate
- C. social admin
Answer: A
Explanation:
Topic profiles in Salesforce's Command Center are created directly within:
* A: Command Center. This platform serves as the central hub for managing and visualizing real-time data streams, including social media topics. By creating and configuring topic profiles here, users can effectively monitor and analyze specific content relevant to their business needs directly from the Command Center dashboard.
NEW QUESTION # 20
What is prerequisite for email/web recommendations: select 2
- A. catalog
- B. collect tracking code
Answer: A,B
Explanation:
The prerequisites for using email/web recommendations in Salesforce Marketing Cloud involve two key components:
* A: Collect Tracking Code: This is essential as it gathers the necessary behavioral data from users' interactions with emails and websites. This data is critical for powering the recommendation engine.
* B: Catalog: A catalog of items (products or content) that can be recommended must be set up and maintained. This catalog serves as the database from which the recommendation engine selects items to suggest to different users.
NEW QUESTION # 21
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Data aggregation
- B. Orchestration
- C. Unified customer profile
Answer: A,B,C
Explanation:
Real-Time Interaction Management (RTIM) in Salesforce Interaction Studio (IS) enhances marketers' ability to deliver personalized content by:
* A. Orchestration: Managing and coordinating customer interactions across various channels in real-time, ensuring consistent and contextually relevant communication.
* B. Data aggregation: Collecting and synthesizing data from various sources to provide a comprehensive view of customer interactions, preferences, and behaviors.
* C. Unified customer profile: Creating a single, cohesive profile for each customer by integrating data from multiple touchpoints and data sources, allowing for more targeted and personalized marketing strategies.
NEW QUESTION # 22
What is true about Einstein engagement frequency (EEF). Select 3
- A. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.
- B. EEF uses only commercial send data not transactional
- C. The model uses data available only in your account
- D. It uses last ISO days engagement data
Answer: A,B,C
NEW QUESTION # 23
Where would you add a topic profile
- A. Social studio engage
- B. Workspace settings
- C. Social studio automate
- D. Admin settings
Answer: D
NEW QUESTION # 24
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
- A. Journey builder
- B. On the facebook ad channel
Answer: A
NEW QUESTION # 25
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
- A. Are u using attribute to attribute comparison.
- B. Is there any spelling mistake in your contact attributes.
- C. Are there any eligible matching orders for that particular contact
Answer: A,B,C
Explanation:
For troubleshooting a decision split using contact data in Salesforce Marketing Cloud that isn't working, consider the following:
* A. Are you using attribute to attribute comparison: This involves ensuring that comparisons in the decision split are correctly set between comparable data types and values.
* B. Is there any spelling mistake in your contact attributes: Typos or incorrect field names in attribute definitions can prevent the decision split from correctly evaluating the data.
* C. Are there any eligible matching orders for that particular contact: It's crucial to verify that there are relevant data records that meet the criteria set in the decision split. Lack of matching data can lead to unexpected outcomes in journey behavior.
NEW QUESTION # 26
Where would you set a threshold limit in social studio
- A. workspace settings
- B. column in engage
- C. enterprise admin settings
- D. tab in engage
Answer: B
NEW QUESTION # 27
What user permission is required to configure SSO in social studio.
- A. full user
- B. Super user
- C. limited user
- D. custom user
Answer: B
Explanation:
To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level of access allows the user to manage critical settings, including security configurations like SSO, ensuring that only authorized personnel can alter such essential settings.
NEW QUESTION # 28
How dots social studio unify anonymous and known identities?
Answer:
Explanation:
Deterministic matching
NEW QUESTION # 29
Select features Einstein content selection, Select 2
- A. Content selection based on business rules
- B. Uses open time email content
Answer: A,B
NEW QUESTION # 30
how many activities recommended in a journey canvas.(150-200)
- A. 0
- B. 1
- C. 2
- D. 3
Answer: D
NEW QUESTION # 31
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