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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. If a customer is doing top down offer planning, where is it recommended that the customer associate offers with a campaign in Unica Campaign?

A) In the Target Cell Spreadsheet.
B) Go to Campaign>Offers
C) In the Mail List.
D) In the Call List.

2. In Unica Campaign, what segment type is a reusable list of contacts (such as customers, accounts, or households) that you can use in the Select process as input?

A) Sample
B) Template
C) Smart Chart
D) Flowchart

3. In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?

A) Offer Tab
B) Analysis Tab
C) Target Cell Spreadsheet
D) Financials Tab

4. What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?

A) Unica NetInsight
B) Unica Interact
C) Unica Marketing Operations Financial Management Module
D) Unica Campaign Financial Management Module

5. In Unica Campaign, what is the main reason that a customer should save a flowchart as a template?

A) To produce a recipients list.
B) To maintain the IDs in the cell.
C) To allow for consistency and efficiency for reuse.
D) To track customer responses.

Solutions: