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Google Reporting and Analysis Exam Practice Test Sample Questions:
1. What term does Google use to describe the Return on Investment for Google AdWords campaigns?
A) Return on Ad Spend
B) Return on Traffic
C) Return on Ad Investment
D) Return on Ad Campaign
2. Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only?
A) Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
B) Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create
C) Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create
D) Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
3. Beth has been using the Google Website Optimizer for two weeks and she's reviewing the reports that have been created for her about her website. On one of her statistics Beth notices that the performance bar has been staying grey. What does grey mean for the performance in the Google Website Optimizer?
A) The variation wasn't performing as well as the original.
B) There is not variation to measure.
C) The variation is performing at the same level as the original.
D) The variation wasn't measured.
4. Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?
A) Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser.
B) Duplicate keywords across the ad groups will double (if not more) her advertising costs.
C) Duplicate keywords across the ad groups make the cost-per-click higher.
D) Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results.
5. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?
A) Visits to Purchase
B) Average order value
C) Conversion rate
D) Total revenue
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: C |



