What is the duration, language, and format of Marketo Certified Expert, MCE Exam
Exams are scored based on the number of correct answers divided by the total number of questions
Language: English, Japanese
Number of questions: 75 questions
Duration: 90 minutes
Delivery: Onsite/Online proctored (requires camera access) or test center proctored
Question format: Multiple choice and multiple select
Passing mark: 70%
Exam number: AD0-E552
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Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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Marketo MCE Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Lead & Data Management | 20% | - Data quality, deduplication and imports - Lead lifecycle, status transitions and scoring - Database segmentation and smart lists |
| Program Fundamentals & Campaign Execution | 30% | - Engagement programs and nurture streams - Program types, channels, statuses and progression - Smart campaign triggers, filters and flow logic |
| System Administration & Integrations | 18% | - CRM sync and platform integrations - User roles, permissions and workspace settings - Field management and configuration |
| Email, Landing Pages & Personalization | 16% | - A/B testing and champion/challenger campaigns - Asset creation, templates and tokens - Progressive profiling and personalization |
| Reporting & Analytics | 16% | - Program performance and revenue cycle analytics - Attribution models and dashboard interpretation - Standard and custom report types |
