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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement and Optimization | - Performance optimization strategies - Reporting and analytics |
| Topic 2: Data and Audience Management | - Data collection and ingestion - Segmentation and audience building |
| Topic 3: Personalization and Campaign Execution | - Campaign setup and delivery - Experience and content personalization |
| Topic 4: Marketing Cloud Personalization Fundamentals | - Platform architecture and components - Core concepts of personalization |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. How does a marketer perform an A/B test in Web Campaigns?
A) Create multiple events
B) Create multiple web campaigns
C) Create multiple experiences
D) Create multiple web templates
2. What qualifies a web visitor to see any experience of a web campaign?
A) Campaign tracking rules
B) Email campaign rules
C) Einstein Next Best Action
D) Einstein Recipe Ingredients
3. How many days after the date of upload will files be deleted from the SFTP?
A) 180 days
B) 30 days
C) 90 days
D) 60 days
4. When configuring a new Identity Attribute which setting would you use if the attribute is unique to an indivdual across the entire dataset?
A) Identity String
B) Not Unique
C) Identity Namespace
D) Unique
5. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A) Mobile campaign
B) Web campaign
C) Server-side campaign
D) Email campaign
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: C |



