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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Advanced Concepts | 25% | - Implement advanced segmentation strategies - Optimize email deliverability - Design A/B and multivariate test strategies - Configure dynamic content and personalization |
| Topic 2: Cross Channel Strategy and Planning | 15% | - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels |
| Topic 3: Mobile Messaging (SMS and Push) | 20% | - Implement mobile opt-in management - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Design mobile customer journeys |
| Topic 4: Advertising and Social Integration | 15% | - Configure Advertising Studio integrations - Implement audience synchronization - Leverage Social Studio capabilities |
| Topic 5: Analytics and Reporting | 15% | - Build custom reports and dashboards - Analyze cross channel performance metrics - Interpret attribution models |
| Topic 6: Automation and Journey Builder | 10% | - Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
How often are Einstein Engagement Scores updated?
- A. Every hour
- B. Every day
- C. Every day for email, every week for mobile.
- D. Every day for mobile, every week for email.
What happens when a paused journey is resumed?
- A. Wait durations are extended by the length of time the journey was paused
- B. All contacts who were in Wait steps immediately proceed to the next activity
- C. Wait durations start over for each contact
- D. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
Difference between inbox message and in app message.
- A. Inbox messages can be used only in los whereas in app message can also be used in android
- B. Inbox message is displayed once but in app message is displayed repeatedly
- C. Inbox message is displayed and stored in device in app message is displayed only 1 time
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how many activities recommended in a journey canvas.(150-200)
- A. 100
- B. 50
- C. 10
- D. 300
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Unified customer profile
- B. Data aggregation
- C. Orchestration
