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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Identity Mapping & Resolution | 20% | - Offline match integration - Oracle ID Graph concepts - ID swapping and mapping strategies |
| Data Strategy and Scoping | 20% | - Data scoping and collection policies - Compliance and privacy requirements - Define DMP use cases |
| Audience Creation & Management | 20% | - Audience activation and delivery - Build and configure audience segments - Classification and taxonomy setup |
| Tag Implementation & Data Ingestion | 25% | - BlueKai Core Tag deployment - Server-to-server integration - Mobile SDK integration - First-party data ingestion methods |
| Reporting & Optimization | 15% | - Site Hits and Inventory reports - Audience profile and discovery reports - Performance analysis and optimization |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?
- A. Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
- B. Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
- C. Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
- D. Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
Correct Answer: B 🗳️
Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)
- A. Only BlueKai can store the ID mapping table.
- B. The client can store the ID mapping table in their system.
- C. The client cannot store the ID mapping table in their system.
- D. Only the client is allowed to store the ID mapping table.
- E. Both BlueKai and the client can store the ID mapping tables in their systems.
- F. BlueKai DMP can store the ID map table.
Correct Answer: A,C,F 🗳️
Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)
- A. User data API
- B. Mobile direct ingest
- C. Asynchronous javascript tag
- D. Image pixel
Correct Answer: A,B 🗳️
Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)
- A. Uses a transparent 1x1 image pixel
- B. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
- C. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
- D. Only data on users that are seen on a go-forward basis is sent.
- E. Audience data on past users is sent.
Correct Answer: A,C 🗳️
To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)
- A. Classification Rules
- B. Benefit
- C. Update Frequency
- D. Current State
- E. Use of Categories
- F. Strategy
Correct Answer: B,C,D,F 🗳️
